News・Event

 

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The spring version of the bi-annual Nomi Aruki Drink & Walk Festival is set for Saturday, March 26.

This is an open-air party thrown by the five sake makers in Suwa's old "pure water village" shimizu machiMasumi, Yokobue, Honkin, Reijin, and Maihime.

Along with a variety of sakes from these makers, there will be plenty of local delicacies like pork miso soup, grilled sausage, and spring vegetables. As if good food and sake weren't enough, there will also be live shamisen music to accompany the simple joy of springtime in the mountains. 

Date & time: Saturday, March 26, 13:00 - 18:00

Advance purchase price: 2,200 yen (including tax)
Purchase online at the e+ ticket vendor website (Japanese language only)
Tickets may also be purchased at FamilyMart "FamiPort" kiosks.

A limited number of tickets may be purchased on the festival day at the ticket kiosk, NTT parking lot, open from 11:00 to 17:00.

Festival day purchase price: 3,000 yen (including tax)

For additional information in Japanese, see the following link:
詳しくは吞みあるき公式サイトへ。

 


 

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This year's brewing season has finally started. The first rice was washed at our Suwa brewery on October 4, and then at our Fujimi brewery on October 5. 

This rice has just arrived from our Fujimi polishing plant to our Suwa brewery. It is Hitogokochi rice, 55% remaining, to be used for the koji in our winter seasonal sake "Arabashiri."

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Even though brewing has started, the brewers are still setting up and checking equipment to be used in the coming weeks.

←Setting the valves on the mid-stage mash tanks.

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Replacing the gauze coverings on thermometers.

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Preparing the rice steamer.

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In the koji room, the brewers are turning the first batches of koji rice. Along with aromas of steamed rice and cedar, there is the scent of excitement in the air.

The seasonal brewing staff will come in from their farms and join the brewers from October 15. We are looking forward to a busy and brilliant brewing season!


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 The Joy of Sake, the largest sake-tasting event held outside Japan, comes to Tokyo again on Thursday, November 5.  It showcases over 390 entries submitted to the 2015 U.S. National Sake Appraisal.


This is your chance to taste this stunning array of sakes alongside appetizers prepared by specialty 13 restaurants from Hokkaido to Kyushu as well as one guest chef from Honolulu. The event is held in the penthouse "Tokubestsu Hall" of the TOC Building, a 10-minute walk from Gotanda Station. This attractive venue features ambient lighting and excellent acoustics for the performance of live Hawaiian music (and hula) for this once-a-year Tokyo event.

Date & time: Nov. 5, 2015 (Thursday)  18
002100
Place: Gotanda TOC Building, 13F
Ticket price: 8,500 yen ($75)


 

Purchase tickets online at:
Joy of Sake
PIA
E-Plus
CN Play Guide

Website:

http://www.joyofsake.com/

 


 

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The spring version of the bi-annual Nomi Aruki Drink & Walk Festival is just around the corner.

Date & time: Saturday, March 28, 13:00 - 18:00

This is an open-air party thrown by the five sake makers in Suwa's old "pure water village" shimizu machi: Masumi, Yokobue, Honkin, Reijin, and Maihime. Come enjoy the fresh spring air and fresh sake in our mountain town!

Note that the way to buy tickets for this festival has been changed to an online, purchase-in-advance system. 

Advance purchase price: 2,200 yen (including tax)
Purchase online at the e+ ticket vendor website (Japanese language only)
Tickets may also be purchased at FamilyMart "FamiPort" kiosks.
FamiPort kiosk instructions (Japanese language only)

A limited number of tickets may be purchased on the festival day directly from the sake makers. Festival day purchase price: 3,000 yen (including tax)

For additional information in Japanese, see the following link:
◎上諏訪街道春の吞みあるき(公式サイトはこちら) (Kami Suwa Kaido Spring Nomi Aruki) 

 


 2014年12月01日

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Now that it's December, the brewing of Masumi's top-drawer daiginjo "Yumedono" has begun.

Here, Master Brewer Hirabayashi is timing the soaking of Yumedono's rice. 

This batch will be made into the koji rice malt for Yumedono's yeast starter (called moto or shubo). 

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Yumedono's rice is polished to only 40% remaining, so the grains are very small.

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The brewers count down the last five seconds of the soaking, then they all lift their rice strainers from the water simultaneously.

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←This is the room where the yeast starters are made. The aim of a yeast starter is to cultivate a strong yeast culture before fermenting the full mash.

Pictured is a starter for our spring seasonal sake "Junmai Arabashiri." The fresh, fruity aroma made by the Alps yeast fills the room. 

The weather in Suwa has finally turned cold and snowy; perfect for making fine sake!

 


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The Joy of Sake, a sake and food extravaganza celebrating the 370+ sakes of the 2014 U.S. National Sake Appraisalcomes to Tokyo again on Thursday, November 6. 

This is your chance to taste this stunning array of sakes alongside appetizers prepared by specialty Tokyo restaurants. The event is held in the penthouse "Tokubestsu Hall" of the TOC Building, a 10-minute walk from Gotanda Station. This attractive venue features ambient lighting and excellent acoustics for the performance of live Hawaiian music (and hula) for this once-a-year Tokyo event.

Date & time: Nov. 6, 2014 (Thursday)  18:00−21:00
Place: Gotanda TOC Building, 13F
Ticket price: 8,500 yen ($79)

Purchase tickets online at:
Joy of Sake
PIA
E-Plus
CN Play Guide

 

 


Masumi is proud to have been awarded the following medals at the US National Sake Appraisal, held in Honolulu, Hawaii, on July 15 & 16, 2014.

Daiginjo A category:

Daiginjo Yumedono, Gold

Daiginjo B category:

Junmai Daiginjo Sanka, Silver

Ginjo category:

Junmai Ginjo Kippuku Kinju, Silver

Junmai category:

Miyasaka Yawaraka Junmai 55, Gold

The US National Sake Appraisal is the oldest and largest sake competition held outside of Japan.

2014 Full Results

 


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That moveable feast of sake events, the JOY OF SAKE, is starting off once again in Honolulu on July 18, to be followed by the Joy of Sake New York City on September 18, and finally the Joy of Sake Tokyo on November 6.

The Joy of Sake features the 300+ sakes entered in the US DSC01319.JPGNational Sake Appraisal, to be held in Honolulu on July 15 and 16. What's more, the events brings these sakes together with excellent sake-pairing dishes prepared by top restaurants in each city. 

  

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See these websites for more:

Joy of Sake  

(www.joyofsake.com)

US National Sake Appraisal  

(www.joyofsake.com/appraisal)


DSC00573.JPGFor the first time ever, Masumi will be featured at the D Way Beverages sake stand during the annual Eat! Vancouver Festival.

This festival is a three-day extravaganza of food and drink happening in the culinary capital of Canada, Vancouver. Come help us to celebrate Masumi's long-awaited debut in BC!

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gold award P5221804.JPGのサムネール画像Masumi is proud to announce that its Suwa Kura (brewery) has won a Gold medal at the 2014 Japan National Sake Appraisal, held in Hiroshima in May, 2014. 

This makes the 16th time in the past twenty years that the Suwa Kura has won gold. 

Masumi's overall ranking for winning golds is number two in the country,  having won 33 times over the 56 years of the modern competition.

Additionally, Masumi's Fujimi Kura received a special commendation award for its entrant this year, which was for the first time in Masumi's history a junmai daiginjo instead of the usual honjozo alcohol-added daiginjo.